1.Target high paying keywords
Some keywords can bring hundreds of dollars per click, and you don’t have to bend over backwards to include them in your content. For example, any blog post related to any kind of lawsuit might trigger ads from one of the most lucrative keyword categories in the US – legal ads. Other lucrative keyword categories are loans, mortgages, insurance and rehab.
To me, none of these are particularly cheerful or fascinating subjects, but I’ll throw in a lawyer joke for potentially higher CPCs. Wouldn’t you? But seriously, always keep in mind, it’s one thing to have a high paying ad appear on your website, it’s another thing to get clicks. For that, it’s not enough to simply throw in a few keywords. The page and website have to provide relevant and quality content otherwise you will get hit with Smart Pricing algorithms (more on Smart Pricing further down).
2.Target long tail keywords
Lawyer jokes will only get you so far. If you want to be especially effective at targeting high paying keywords, you need to research. You can use tools like SEMrush or LongTailPro to do it. Find the highest paying phrases that are relevant to your audience, and include them in your content. But be careful there – don’t sacrifice content quality in favor of higher CPCs.
3.Promote high-revenue content
You might notice that some content brings more revenue on AdSense and higher CTRs and CPCs than other content. Investing some of that revenue in bringing more traffic to those pages or promoting them on your homepage will raise them for your entire inventory. In addition, it’s always a smart idea to keep digging where you find gold. If you find that articles on a specific topic or types of content bring in higher CPCs? Make more of those.
Paying for clicks is so very last decade. Today, smart advertisers want high ROI – actual clients of value. To make this happen, Google estimates the likelihood of conversion for the advertiser when it picks an ad to serve and a place to serve it. The CPC value is based on that likelihood. Many publishers fear that being “Smart Priced” by Google will hurt their earnings. But you can make it work to your advantage. How? By bringing quality traffic to your quality content and displaying relevant ads. The more clicks turn into clients – the more AdSense will pay you for each click.
5.Use the best performing ad sizes
Many experts claim to know just which sizes and placements give the highest CPC. Even Google tell you which ad sizes (supposedly) work best. In my experience, this differs not only between layouts and languages, but also platforms (mobile, tablet and desktop). The best way to figure out which ad sizes give you the highest CPC is to play around with the various options.
6.Mobile friendly setup
Not only is this critical for SEO, but if you want to capitalize on the mobile ad bonanza? You need to monetize for mobile. Some advertisers pay more for mobile clicks, and others advertise exclusively on mobile (like mobile app install ads and local businesses targeting a geographic area). Dynamic ads are one way to be mobile-friendly. Another is to create separate ad units for mobile, more suited to your content layout on the little screens.
7.Target high paying regions
Multilingual diversification is wonderful if you want to aim for an international market. Do that if you can, and aim for high CPC regions like Norway, Sweden, Netherlands and Japan. You will need to purchase local domain addresses and create localized content, but it might be worth the investment. In addition, you can segment your existing audience by location like city or state, not just country or language. Some advertisers (like small businesses) aim at potential clients in their vicinity. And some neighbouring cities can have vast differences in average CPCs.
8.Display relevant ads
Google is Google, so AdSense optimization is in many ways similar to SEO. You want to make your website as crawlable as possible for Google’s bots to allow AdSense to serve the most relevant ads. This means all the boring technical sides of SEO – headings, formatting, meta tags and such. In addition, if your website has a members only section, you should give Google AdSense access to scanning the content of those pages. Doing this ensures your audience gets the best performing ads on pages normally hidden from search engines. Another thing to try is turning off interest based-ads (remarketing ads) to try and serve more contextual ads. This can increase your CPC, depending on your niche.
9.Make content matching easy
Although Google still reserves this feature for larger publishers only, if you can get Matched Content units in your Adsense – do it. By replacing your existing article recommendation engine with Google’s, you’re letting Google promote relevant and revenue-generating content to your visitors. And Google knows more about your visitors than you do. In addition, it stands to reason that Google will at some point turn this unit into a content recommendation service to compete with Taboola and Outbrain. Which may become another source of AdSense revenue for you.
10Enable placement targeting –
An advertiser will pay more for quality placement. It’s why you like to keep your premium inventory close to the chest. Google wants to make it easier for advertisers to target specific areas of your website (like the sports or the fashion section) or specific formats (like video ads only). You can do this by grouping ads into Custom Channels – you can have up to 500 of them. You can even let advertisers target up to 500 specific URLs, giving them easier access to relevant content for their ads.
11.Link your Analytics and AdSense accounts –
AdSense shows your neat reports and gives you plenty of information. However, Analytics gives you much more. You can see “hot spots” on your pages where visitors click more. And you can see where your high CPC traffic is coming from and where it’s located. If you haven’t connected your Google Analytics and AdSense accounts – do so.
12.Get more Googley –
Linking Analytics isn’t enough. Google likes dedication and prioritizes “loyal” publishers over others accordingly. Don’t have Google Webmaster Tools yet? You should. Local business? Create a Google Business account. Don’t have a YouTube channel yet? That’s a whole revenue source you’re missing out on! The more you snuggle up to Google, the more AdSense will “trust” you with their higher-paying advertisers.
13.Mix and Match –
Google AdSense encourages you to try new things with your ads. It’s a feature called “Experiments” that lets you A/B tests different versions of ad formats, advertisers and ad networks. You’d be surprised how much subtle changes like background color or font type can change the CPC of the same link unit. We too encourage testing and optimization adventures. Move the ad units around. Change sizes. Change color schemes. Block some ad categories. Keep what works and try something else with what doesn’t work. If you feel that AdSense experiments aren’t easy to create and don’t provide enough of a lift in your earnings try AdNgin experiments that use bandit testing to increase AdSense earnings.