5 Secrets To Becoming A Successful Fashion Blogger

5 Secrets To Becoming A Successful Fashion Blogger

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5 Secrets To Becoming A Successful Fashion Blogger

If there’s even a tiny part of you that aims to become a fashion blogger—and not only become one, but also a truly successful blogger—you know it’s a crowded, competitive space. The best way to learn how to navigate it is simple: go straight to the top bloggers themselves, and find out how they did it. And that’s exactly what we did.

Aimee Song, creator of the blog Song of Style, plus-size bloggers extraordinaire Gabi Fresh and Nicolette Mason, and Raina Penchansky, the Chief Strategy Officer of blogger management behemoth Digital Brand Architects, show us 5 best ways to climb the blogger ladder from unknown to unforgettable (and making millions).

1. First, ask yourself: how is my blog different from everyone else’s?

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“If you’re a blogger just starting out, I would start with asking yourself the question why,” Raina Penchansky says. “What’s your point of differentiation? There’s a great rule of thumb: no one needs another _______. Come up with a really compelling reason as to why you’re doing something. ”

For new bloggers, it’s important to be different and stand out, rather than following what everybody else is doing or what is trendy that moment,” Aimee Song echoes.

2. You have to know exactly who your audience is and how they interact with you.

Remembering why you blog and why people follow you is the key,” Song says. “Never lose sight of that, no matter how successful you become.”

“The people who find the most success are the people who understand that there’s an element to this that is analytics-based,” Penchansky explains. “You have to really pay attention to the back-end of your business. Ask: who is your audience? How do they engage with you? The people who find the most success are the people who understand their analytics—what does my audience want from me, and who am I talking to? Do they want to see me launch a collection, or do they want to see a book from me?”

3. Instagram is your new best friend.

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If you’re starting a blog today, you pretty much have to start with Instagram,” Penchansky boldly states. “The fastest way to build your brand is Instagram.”

“Honestly, blogs are dying out, because Instagram is taking their place,” Gabi Fresh adds. “Especially with style bloggers, our whole thing is photos, so if we have a platform to show our outfits, we’re going to use it. Thankfully, I still get high traffic to my site, but my comments are down, because people are looking at and discussing my pictures on Instagram. The interaction is much more done on Instagram and Facebook these days. ”

Instagram became a great way to discover new blogs and fashion inspiration,” Song adds. “For me, it’s been yet another medium to engage with my audience.”

4. But high-quality content really is the most important thing.

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“Content is king. Regardless of what [social network] is most popular at the moment—if you’re producing amazing content, you’ll always have a platform,” Penchansky advises. “When you first start your blog, stay focused on just creating amazing content for six months to a year. Brands will come crawling, invites will roll in, but first and foremost, figure out your point of view. That’s the most important thing.”

“There’s a lot of steps involved in being successful, but the most important thing is just focusing on your content,” Gabi Fresh adds. “To take it to the next level, you need consistency [in terms of publishing regularly] and make sure you have clear photos. Your content will speak for itself.”

5.The most successful bloggers are those with true personality.

There are only so many ways to shoot a certain a photo, but if you have a personality and you showcase that personality, that’s the point of differentiation,” Penchansky says. “Don’t try to be something you think is what everyone wants you to be. Be genuine. It sounds like the most cliché thing, because it truly is what resonates. People say this about actors: that there’s just something about them I really like. The same holds true for digital talent as well, so you have to show that side of yourself.”

Always stay true to yourself and don’t chase money or fame,” Song adds. “That’s essential to long-lasting success in my mind. If you are doing what you love, money will follow.”

SOURCE: WHOWHATWEAR

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