1. Use ‘Bucket Brigades’ to Increase Average Time Spent On Your Pages
We’re sure you already know that the more time a visitor spends on your site, more are your chances to rank higher on Google and other popular search engines. But did you know that if a visitor to your site tends to stick to your site for a longer time, Google treats your site as an authentic and credible source, thereby rewarding you with a boost in your search engine ranking?
But how do you make people stay on your site for longer time?
We know what you’re thinking:
By creating engaging content.
True! But how will you actually make your content engaging?
By adding “Bucket Brigades.”
Wait! What’s a “Bucket Brigade?”
Bucket brigades are phrases or words that add conversational value to your content and attract more and more people to your content.
2. Get More Shares for Your Content by Adding Call to Action Buttons
There are a million ways to get more shares for the content that you’re building. But what’s the easiest way to improve your content’s social share?
It’s a call to action.
Wait! Let me explain:
Adding a contextual call to action in your content adds immense value to it.
For example, by just adding a “click to tweet” within your post can help you guide your visitors to share a data point or a valuable of piece of information with other Twitteratis by a simple click.
And these easy tweets can help you increase your outreach on social media tenfold.
But don’t go about using a call to action button just for the sake of it. Make sure your call to action button is clear and enticing. If your point is informative and valuable, there’s no reason why people will not go ahead and click it.
3. Use Keywords That Your Readers Actually Use to Run Search Queries
Okay, almost every smart copywriter and marketer uses keywords in their content in order to give their content a SEO boost.
But where do most people look for keywords?
Google Keyword Planner! That’s right. A majority of marketers and copywriters use keyword planner to pick keywords for their brand content.
But you’ll surprised to know:Keyword planner just gives you an idea of what keywords are searched for your industry rather than what your prospects and buyers actually search online.
The Big Question: How should you find the best keywords that your users look for?
Simple! Search in general search and forums. Remember, you’ll need to search for words or phrases that your users actually tend to use around the topics you are writing for across various forums.
For instance, let’s say you are writing on “Custom Logo Design Tips.” Then, before you publish your article, search for this topic on Google and skim through the first few search results.
There will be words or phrases that are common in all the searches. Use those in your post and see an increase in your traffic as well as your SEO ranking.
Don’t forget to search out for keywords, words and phrases in forums. A lot of people search forums with particular set of keywords. Try using such keywords in your content too.
Remember to use LSI (Latent Symantec Indexing) keywords in your content. This will make sure that your content ranks higher on SERPs.
4. Emphasize on the Here and Now in Title, Description
Higher rankings does not always mean that you will get more traffic.
A good title and its description with perfect keywords that focus on the present (action) will help you get more search engine traffic.
Don’t ever make a mistake by not writing a description for the important pages of you site. They are helpful!
When a person searches for something in Google, they want answers quick.
And if you use keywords that show action, activeness will obviously get you more clicks.
Check out this example below of an article that reflects its quickness (to deliver what readers want) in title as well as description.
See how in this example the writer uses keywords emphasizing on fast results.
5. Make Your Subheadings More Interesting
We all know that subheadings make your article more readable.
But, simple and boring subheadings often make readers click on the back page or leave the site no matter how informative it is.
One easy and quick way of making your subheading gripping is but adding advantages, statistics to it.
Show the readers how a particular technique/content can benefit them. For instance, check out this example below of a subheading with the advantage.