The biggest paid web traffic sources belong to Google and Bing. When someone searches for a keyword related to your business, your ad will be displayed in a prominent position during the search.
The search giant Google offers Google Adwords that are inspired by what people search. Adwords will help you attract more customers and grow your business by displaying your ad to people who are ready to buy your product. Google Adwords is a great paid web traffic source because it takes you to your target audience. You are not displayed to the general public and hoping that someone will click on your link. You are front and center at people who are already interested in what you have to sell.
You can set your ad to target your local community or you can set your net wider to include your region and/or country. You can sign up for Google Adwords for free and only pay when someone clicks on your ad. You can set your on daily budget. For example, if you only want to spend $10, that can be arranged. With Google Adwords, you can measure how effective your ad is in generating web traffic to your landing pages. You can always tweak your ads and try new keywords. Plus, there is no contract so you can end your ad at anytime.
Bing Ads helps you streamline your campaign strategy for website traffic by offering simple and efficient advertising. You will have control over your spend goals with bid modifiers that will control mobile traffic. Bing Ads also let you import Google Adwords campaigns. Bing Ads offers local and mobile advertising as well as device targeting.
The mobile advertising is a great way to reach customers who make most purchases on their mobile device. The local advertising will “claim, enrich and promote” your business to your local region. You can also connect your ad to a Bing Smart Search, and you can use web analytics to optimize your ad campaign.
Facebook has over one billion users. With their targeted ad campaign, you can reach the users that are your target customers. Advertising is a three step process. You have to start a Facebook page for your business, connect with people and engage with your audience. Facebook uses users likes to promote, target and optimize web traffic. Facebook users will see an ad that links to either your Facebook page or your website. You can decide where the link goes. The potential customer will click on the ad if interested.
Facebook also allows you to target a particular gender, age and occupation. Another neat benefit to Facebook is that it will target an audience that is similar to your existing customer base. For example, if someone buys something from you, Facebook, by using a website Pixel, will use their demographics and other particulars to seek out that audience for you. Facebook also allows you to do geographic, contextual and behavioral targeting.
Twitter offers advertising for any business size. You can target your audience by linking your business to a particular keyword, interests or followers. You can promote your business Twitter Account, promote Tweets or promote trends. You can set a budget, place a maximum bid and only pay for engagement.
Twitter offers analytics to measure your ads’ effectiveness and a “Tailored Audience” support page. Twitter has a lead card feature that will help you to ask for person’s email address without leaving the site. The Twitter remarketing tag allows users to retarget Twitter users who visited their landing pages, and provide special offers and promotions to this audience.
Twitter also offers analytics. You can track the multiple components of your Twitter ads and use the information to improve optimization.
You can use LinkedIn to acquire new customers for your business. LinkedIn offers you three different types of advertising. You can chose sponsor updates, InMail, and display and text ads. Your ads can be targeted by job title and job function. For example, if you are an art supply store, you can target artists.
You can also target by gender, age, location, skills, industry and company size. An ad can cost as little as $10 a day. However, most targeting can cost from $2-4.50 a click. It all depends on what targeting you choose.
Stumble Upon offers a unique platform. It is one of the paid web traffic sources that does not require the client clicking an ad or link. It will drive your audience directly to your website’s landing page. You only pay for unique visitors.
Your site will be placed with relevant context and will grouped with websites that are grouped with the same interests. Stumble Upon guarantees engagement all the time.
Reddit has a flexible programmable platform that has the potential to reach 114 million users. A Reddit ad starts at $.75 CPM, with a minimum of $5. Reddit offers genuine engagement and a passionate community of people. It is great way to spread the word about your company.
You advertise by creating a promoted posts that can reach any audience that you desire. There are two post types. One is a link that will redirect customers to your url and the other is text. The text will have an embedded message of your choice and will redirect members to a comment page of your promotion.