What Google’s Algorithm Update Means For SEO In 2018
January 17, 2018
Search engine optimization changes fast.
What once was the norm for SEO no longer applies.
Tactics get outdated fast simply due to the updates that are coming more frequently.
Each year Google implements massive updates that send shockwaves across the growing SEO community.
Some of these updates have serious impacts on rankings and traffic.
And some are a great indication of where the future of SEO is heading.
Google wants to give users the best, most natural experience possible.
But that means bad news for SEOs who’ve gamed the system.
Those who have found the best ways to work around the system legally with great tactics are now taking a hit.
In 2017, Google released an update called “Fred” along with multiple unconfirmed updates.
These updates address everything from ads to affiliate links and sites with thin content.
With this update, we can start to see that the future of SEO will have a focus on all-inclusive, in-depth content.
Ad deception and creating content solely for the purpose of displaying ads won’t cut it anymore.
Content needs to be strong, not thin.
The user experience is steadily becoming one of the most important aspects of Google’s evolution.
To stay afloat with SEO in 2018, make sure that you’re optimizing for the user, not the search engine.