So how do you make the most out of your presence on Pinterest, and increase referral traffic to your site? Here are a few practical tips to help you drive more traffic:
1. Display the official ‘Pin It’ button on your site
The ‘Pin It’ button will let your site visitors add things from your webpage to their Pinterest accounts. When they do, their followers are likely to see your site’s content as well. You can get the Pin It button from Pinterest by filling out the information. You can select from different Pin It images or even create a custom image.
2. Optimize your visuals
As Pinterest is all about images, you’ll need to come up with great visuals to entice people on the network. Here’s how you can optimize your visuals to increase their chances of being repined:
- Pin videos directly on Pinterest
- Use a watermark on your visuals
- Use the 2:3 aspect ratio for images (aim for tall than wide)
- Covert multiple images into infographics as long visuals get the most repins and traffic
- Try not to use real faces. Images without faces receive 23 percent more repins
- Use a clever mix of pictures, text overlays, and step-by-step instructions to create sharable images. These may also be called ‘how to’ images or ‘tip’ images
- Use dominant colors in the images
- Use PicMonkey to optimize the template of your visuals
3. Include a link to your site in the pin and its description
One of Pinterest’s best features is that it gives you the option to relay images back to your website. To redirect an image, you need to edit the pin, and modify its source. Pinterest gives you the option to change the source of any pin you’ve uploaded.
Similarly, putting your site’s URL in the pin’s description can drive more traffic to your site. This will be helpful in attracting traffic in the form of visitors who are using Pinterest for the first time and may not click a pin twice to go to your site (two clicks are required: the first enlarges a pin, and the second takes a visitor to a website).
4. Engage with followers
To turn Pinterest followers into site visitors, you need to engage with them. You can increase engagement by pinning consistently so that pins appear in the feeds of your followers. If you can’t find time to pin regularly, you can schedule pins with Tailwind or Viral Woot.
You should also check pins and boards of your followers and repin content that’s relevant to your business. It’s also a good strategy to repin content from influencers – it would be a major boost to your Pinterest referral traffic if they return the favor. For instance, Williams Sonoma invited Jennifer Shea, baker and business owner, to create a board for parties and occasions.
Commenting on other pins will also drive engagement, and after you develop some authority, you can also leave a link to your site in the comments section (don’t do it quite often or when you’re just starting out on Pinterest as your effort can be flagged as spam).
Another viable strategy is to check what is being shared on your Pinterest page and pin new content around that theme. Those with a verified business website can check analytics or you can conduct an audit via www.pinterest/com/source/yourdomain.com.
5.Leverage rich pins
Pinterest introduced rich pins to let certain businesses include more details about pinned images and integrate the Pin It button with mobile applications. Pin categories that display more information include: recipes, movies, and products.
The difference between a regular pin and a rich pin is that the latter shows the pricing and has a direct link to the website’s product page. Regular pins require you to enter the price manually and people are only able to see the link when they hover over the product image.
Rich pins can also be used by business owners who sell items on eBay or Etsy. Pinterest has a detailed page stating how a business can apply for rich pins. The benefits include improved discoverability, better CTR, and increased referral traffic to product pages.
Another standout feature of rich pins is email notifications when the price drops. This is called the ‘real-time pricing feature’ of rich product pins. So if anyone pins a product from your product page, and a week later you drop the price, that user would get an email notification of the price change. This means even if someone is not on your email list, rich pins will drive pinners back to your site.